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bayern design

IHM // MUNICH

"Head - Hand - Heart"

Based on an idea by Melville Brand Design, bbco developed and realized the exhibition concept for bayern design at the IHM in Munich.

When design and craftsmanship come together, something special is created: products that combine function, safety, and aesthetics in a meaningful way.

The guiding theme “Head - Hand - Heart” invites visitors to explore how design and craftsmanship interact. Across eight themed areas, different exhibits demonstrate how thinking, making, and feeling are closely connected.

To visualize this idea, bbco designed and built custom wooden structures that guide visitors through the different worlds of the exhibition.
Playful elements such as swings create a relaxed atmosphere and encourage open conversations.

The exhibition stand translated this message into a clear and striking spatial experience, making the connection between design and craftsmanship tangible for every visitor.

WHAT BAYERN DESIGN SAYS ABOUT US: