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Schwan Cosmetics

Cosmoprof // Bologna

„the power of mindful beauty“

Schwan Cosmetics International GmbH from Heroldsberg near Nuremberg, the world's leading private label producer of cosmetic pencils and products, has been exhibiting at the world's largest beauty trade fair Cosmoprof in Bologna, Italy, for decades. As the inventor of the world's first cosmetic pencil, the “Schwan Eyebrow Pencil” in 1927, the brand quickly became world famous.

Schwan Cosmetics

“In the knowledge that everything we do and say has an impact, we act in a particularly responsible and mindful way - towards ourselves, our customers, consumers, society and the environment.”

Messestand Bologna
Messestand Bologna

The Schwan Cosmetics trade fair stand impresses with its harmoniously coordinated colours, textures and shapes, which interact perfectly with the functional architecture.

Messestand Bologna
Messestand Bologna

It creates a stage for energy, joy, diversity and, of course, a love of beauty and colour. The architecture impresses with clear geometries and an alternation between coloured surfaces and shimmering, luminous forms.

The choice of equipment is hand-picked, as Schwan Cosmetics also develops customised innovations and sustainable solutions with a great deal of creativity, expertise and responsible action.

With this great concept, we were honoured with the German Design Award 2025 in the ‘Excellent Architecture - Fair and Exhibition’ category.

Messestand Bologna