Innovative Trade Show, Showroom & Event Concepts

"Ciao Belli“ - a colourful highlight at Cosmoprof!

Schwan Cosmetics International GmbH from Heroldsberg near Nuremberg, the world's leading private label producer of cosmetic pencils and products, has been exhibiting at the world's largest beauty trade fair Cosmoprof in Bologna, Italy, for decades. As the inventor of the world's first cosmetic pencil, the “Schwan Eyebrow Pencil” in 1927, the brand quickly became world famous.

The Schwan Cosmetics trade fair stand impresses with its harmoniously coordinated colours, textures and shapes, which interact perfectly with the functional architecture.

Dressed in vibrant shades of red and pink, the stand impressed with numerous highlight elements that rounded off the overall design beautifully.
A floating presentation sphere, elegantly curved wall elements and a customised reception counter in the entrance area attracted attention and set striking accents.

The carefully selected decorations were chosen with great attention to detail and created an inviting and inspiring atmosphere. Every detail was carefully selected to perfectly reflect the Schwan Cosmetics brand identity.

“In the knowledge that everything we do and say has an impact, we act in a particularly responsible and mindful way - towards ourselves, our customers, consumers, society and the environment.”

The choice of equipment is hand-picked, as Schwan Cosmetics also develops customised innovations and sustainable solutions with a great deal of creativity, expertise and responsible action.

With this great concept, we were honoured with the German Design Award 2025 in the ‘Excellent Architecture - Fair and Exhibition’ category.