With 2,362 exhibitors from 71 countries, 175,000 square metres of exhibition space and 57,500 trade visitors every year, the Toy Fair is one of the largest and most important events in the toy industry.
„Diverse, Dynamic, Discoverable.“
This special "Trend Gallery & Toy Awards" area offers exhibitors from the toy industry the opportunity to present and skilfully showcase their most innovative new products.
By using the striking Toy Fair red colour, visitors' attention was drawn to this special area from top to bottom.
"Cool, Creative, Cost Effective."
The special "Sport, Leisure, Outdoor" area not only impressed with its eye-catching colours and graphics, but also offered 480 m² of space to try out the latest trends in outdoor toys.
With a special exhibition area for testing toys and games and an exciting race track with obstacles, fun was guaranteed.
"Collectibles, Creative Fantasy and Tabletop Games"
The approximately 150 m² interactive world of experience reflected the diverse interests of the adult target group and offered numerous product inspirations that no toy shop should be without.
A variety of live activities gave visitors the opportunity to try out various games in detail under the guidance of experienced promoters, while a photo spot guaranteed unique souvenir photos.
"Minimal footprint, maximum impact."
How do you design a 4x5m, temporary and reusable indoor sales area for merchandising products at the Spielwarenmesse?
The idea: a transparent, yet space-creating, wooden structure in which products could be playfully displayed on shelves and tables.
Nothing could be simpler, thought one of the youngest members of our design team and added some colour to the framework.
Our carpenters were even more delighted with the beautiful construction made of real spruce - natural, sustainable and homely.
